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| | REGIONAL - Admax Network, Southeast Asia’s leading online ad network and a subsidiary of the DMS Group, today announced the launch of Her Network, the largest online women’s network that enables premium brand advertisers to connect with millions of women in quality and content-safe environments. read more >>  GLOBAL – Women are continuing to flood to the online social networks. But some of you continue to ask: how does this affect her purchases? I believe for companies that not only participate in social media marketing, but strategically listen and respond, it means increased revenue even during recessionary times. read more >>  GLOBAL – It hasn't been easy to find a bright spot in the global economy for a couple of years now. Growth markets, once as numerous as no-interest mortgage options, have grown scarce. But in the last few months, economists, consultants, and other business types have begun to track the rise of a new emerging market, one that may end up being the largest and most powerful of all: women. read more >>  GLOBAL - Having kids changes your life. It may also change your feelings about online marketing, according to the “What Women Want Consumer Survey” by Prospectiv. read more >> GLOBAL– Dianna Mella’s video response to the Budweiser Lyric spot. Everyone wants to participate. Trying to figure out how to approach your next marketing plan? Where to invest? What media to embrace? How much to move from traditional digital to social? Whether to put more money into search? Welcome to the club. Unfortunately no one can answer all those questions for you in a generic blog post, but here’s the next best thing. Maybe. Some observations about consumers that might help you figure it out. read more >>  REGIONAL - Admax Network, the largest ad network in Southeast Asia, leads the way on providing a forum for local online publishers to share insights and exchange thoughts on digital marketing trends in Indonesia, Malaysia, Thailand and Vietnam. Admax Digital Publisher Workshop is the first of its kind workshops that is held locally in each market that caters to publishers who wish to better grasp what digital trends mean for them and also exchange ideas on how to improve their site and business. read more >>  GLOBAL - Generation Y females have redefined the idea of “peer group” to encompass online friends, bloggers and anonymous reviewers, according to the “Why Y Women?” report from PopSugar and Radar Research. read more >> | | | | | | | |  | Online Advertising Ultimate Challenge The advertising industry is facing many challenges across the globe. Barely a day passes without reports of reduced advertising or publishers streamlining their portfolios due to lack of advertising revenue. Is this the long-predicted end of the media as we know it? Digital advertising has been heralded as the answer by many who see it as the industry’s saviour. Yet, for all the hype, digital advertising has yet to deliver in the region with its revenue accounting for less than 2% of total advertising spending. read more >> |  | |  | | | | | | For more information, please contact : rati.o@admaxnetwork.com To remove your name from our mailling list, please click here | Copyright2006-2008 Admax Pte Ltd. All right reserved. | | | |
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