Growing Your Email List - What NOT to Do

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November 30, 2009

Hi uulluumm, I hope you had a relaxing and safe Thanksgiving holiday with your families if you're in the US. I'd also like to give a huge congratulations to all of the winners in our Checkie Awards program,  you can find them listed here. We really love to recognize all of the great work our small business customers do every day from the trenches. You may have seen my blog post about the 2010 marketing spend survey results - which talk about how small businesses are planning to spend on marketing tools such as email marketing, social media, online banners and TV. If you haven't seen it yet, feel free to check out the press release on the results. The good news from this survey is that 96% of our small business respondents will do some form of email marketing in 2010! Lastly, we want you to get to know the VerticalResponse employees a little better, and encourage you to check out the 2-minute videos we released today. We enjoyed shooting them, and hope you enjoy watching them just as much!   Until next time, Janine Popick, VerticalResponse CEO and Chief Blogger   In This Issue Motivate Employees to Get Email Addresses Your Social Media Planning Checklist VerticalResponse Video Series Did You Know? Coming Soon - Social Sharing Checkies Award Winners Demos, Webinars and Events The Lounge  Get social With US: Review us on:     Motivate Employees to Get Email Addresses - Just Not This Way I just read an article about a restaurant owner who wrote a nasty email (careful, this contains SEVERE  language, folks) to his employees for not collecting email addresses. In fact, if they don't collect at least 20 emails a week, he's planning on fining them $100, and if they don't collect at least 20 emails in 2 weeks they're fired. This was reported by an anonymous tipster, but the owner does admit sending it. Read the Email Here and Find Out What NOT to Do Your Social Media Planning Checklist Just like we created our Checklist for Email Marketing Campaigns, our Social Media Expert here at VerticalResponse, Jenna Jantsch, created this Checklist for Integrating Social Media & Email. It's simple and great checklist for you to keep on track with your social media duties, we use it here ourselves. Cheers!  Check Out the Social Media Checklist VerticalResponse Video Series Listen to VerticalResponse employees offer insights on improving your email and direct marketing campaigns. Up first we captured our Vice President of Marketing and Sales, Anthony Ginn. In this short clip Anthony walks you through how you can use email once you get a customer in the door. He focuses on the importance of welcoming your customers and encouraging them to buy. Watch the Video Did You Know? New templates are being released every month - we now have more than 250 total! The new templates just in time for the holidays include: holiday, seasonal, wine and retail, business, and restaurant and bar. Login to Explore the Catalog and See What's New Coming Soon - Social Sharing The new trend in social media is to post versions of your emails on Twitter and Facebook. This is also known as "social sharing", and you can expect to see this great new feature automated in the New Year. It will be here just in time for all those ‘New Year Resolutions' themed emails you'll be sending! Find Out More About Social Sharing Checkie Awards: And the Winners Are... The Q3 VerticalResponse Checkie Award winners are in! Congrats to all the VerticalResponse customers who have earned a Checkie for excellence in Email Marketing, Surveys or Postcards. Keep-up the good marketing and next time you might be an award-winner! Check Out the Checkie Award Winners   VerticalResponse Demos, Webinars, & Events Getting Started with VerticalResponse Tues. Dec. 1st at 10:00 am PST Secrets to Postcard Marketing Success Thurs. Dec. 3rd at 10:00 am PST Opening Doors and Closing Deals on Professional Networks Friday Dec. 4th at 10:00 am PST      In the Lounge... The VerticalResponse Marketing Lounge is a community of over 6,760 small businesses interacting with each other. Join in on one of the hundreds of discussions going on right now:   Join Gregory B. in discussing list size in relation to email response rates. Discuss integrating email and social media with Andrei S. The eNewsletter conversation continues - Check It Out. Discover VerticalResponse Business Forms to help with your business. Ever thought of getting some PR for your business? We've got a press release template to help you out. There's much more going on, so join the Lounge today, it's free!       Know someone who might be interested in receiving this newsletter? Forward a copy!